Dàme is born, the new magazine published by Frab's Publishing
Yes, we did it again and this time, after a book and a travel notebook, our new publication is an independent magazine.
Is called Give it to me, is dedicated to women (including the LGBTQ + community by this term), was conceived by Sara Augugliaro and is a project we have believed in from the exact moment Sara first told us about it.
During one of our last Roman events, someone said that magazines must be beautiful, but also useful and Dàme is exactly that: a beautiful magazine (you know that we at Frab's care a lot about aesthetics), but also extremely useful , necessary for that change that so many preach, but few really try to implement.
Dàme aims to portray the complexities of human experience starting from body, or what is most denigrated and exploited by women, to stimulate a debate on self-awareness, normalization and
self acceptance. Each issue focuses on a specific part of the body, addressed through personal experiences, art projects and interviews with talented people in the world of fashion and culture.
The belly is a symbol of welcome, an ancestral and profound metaphor of fertility, but it is also the place of feel where emotions transmit their messages to the body. The belly is the border of a debate without
an end to often unreal aesthetic standards, imposed by decades of empty advertising campaigns. Dàme was born as an inclusive magazine, but it is also one platform, a safe place, a community, a source of inspiration and comfort, especially in a historical moment where also the trends related to disorders related to one's body and eating disorders are on the rise.
Why the belly? Sara explains that over the years there have been studies that reconstructed the social and cultural meanings linked to parts of the body like female breasts and vagina, but so far no one has focused on the belly because it is not never been present in the collective imagination. Therefore, we wanted to explore this part of the body equally full of references.
Among the pages of Dàme not only the diversity of bellies is shown, but it is possible to find insights and interviews with ordinary women, designers and artists, who they reflect on issues such as fat phobia, endometriosis, gender fluidity and pregnancy. There
The publication also includes the contributions of figures such as Jennifer Guerra, author of Capitale Amoroso, Chiara Meloni, activist, illustrator and founder of Belle di Faccia, Veronica Yoko Plebani, athlete
Paralympic, and Norma Rossetti, CEO of MySecretCase.