Back Office is a French graphics magazine that explores the creative processes taking place in the different fields of contemporary media and digital practices.
Back Office arises from the observation that, despite the growing number of French publications and publishing houses dedicated to graphic design, there is very little research on digital technology. While there are numerous publications in English on established fields such as the history of computing, the philosophy of digital technology, media archeology and software studies, this is not the case in French.
The lack of French publications and the critical distance on digital technology, which is such an important part of our lives now that the very designation "digital", when applied to fields such as design and social sciences, is almost superfluous, is the reason why. to be 'to be of Back Office.
Back Office is an annual bilingual magazine that presents a different theme every year, offering in-depth articles, short pieces on specific themes or innovative pedagogical initiatives, as well as a historical piece, extracted and re-examined by the author after twenty years. , retracing the evolution of his discipline.

ISSUE 4 - GO WITH THE FLOW
The fourth issue of the magazine is dedicated to animated graphic design in the broadest sense, from animated GIFs, to television credits, to animations. It addresses the omnipresence of screens, both in domestic (tablet, smartphone, etc.) and public spaces (advertising or information screens), which forces graphic designers to broaden their approach by integrating the unique qualities of each medium. With this growing diversity of media, the notion of visual identity is changing and movement is becoming a mandatory part of the design process. What is the impact of the animated paradigm on design? Can animation be considered differently from a declination or an adjuvant and thus become a methodology to generate new forms and finally overcome the sterile competition between paper and digital?

Number of pages: 144
Language: English and French