Bracco is a medical periodical published between 1967 and 1970. The publisher is Industria Chimica Bracco, which decides to finance a real dissemination tool and not just advertising, which contains case studies, surveys on the society of the time, education and training for doctors' families, as well as being accompanied by period advertising spaces.
It is an original publication in print runs of about 80,000 copies now mostly lost, with covers that take your breath away, with a unique design and strongly representative of some images of the time, still managing to be disruptive.
The magazine is in 15.5x34 cm format, consisting of 16 color pages. The paper it is printed on is a backed, semi-rigid paper.
Director: Tullio Bracco
Editor: Ketto Cattaneo
Art director: Franco Scheichenbauer
Photographic and content contributions: Mario Austoni, Antonio Blasi, Alfredo Boselli, Giuseppe Daddi, Riccardo Starcich, Fabio Visintini, Ketto Cattaneo, Chino Bert, Paolo F. Cazzani, Aldo G. Cimarelli, Marcella Cordani Platti, Marcella Crocellà, Edgarda Ferri, Franca Feslikenian, Mario Fossati, Fausta Franchi, Piero Giorgi, Giuseppe Grazzini, Paolo Jovine, Franca Lomazzi, Mara Maldi, Carlo Manzoni, Enrico Negretti, Marco Nozza, Claudio Ratti, Angelo Ravelli, Glauco di Salle, Mario Santelmo, Roberto Serafin, Eliana Trinchero
Each edition is produced for 3 different recipients and is distinguished as follows:
BRACCO 1 - Periodical dedicated to doctors
BRACCO 2 - Periodical dedicated to reading in the homes mainly of doctors' families
BRACCO 3 - Periodical dedicated to reading in doctors' waiting rooms
Almost the entire publication in perfect condition available on Frab's Magazines:
ARM 1
- March 1967 (first issue published): Gout. On the cover chronic joint gout, image of sub-cartilaginous tofaceous deposits
- October 1967: What is psychiatry? On the cover detail from a Van Gogh, the painter of madness
- February 1969: The Digital. On the cover Digitalis ferruginea L.
- May 1969: The bottom of the eye tells. On the cover a case of retinitis pigmentosa from Iconographie ophtalmologique del Schiel 1852-1859
- September 1969: Modern guidelines in tuberculosis therapy. On the cover acute miliary tuberculosis
- April 1970: Cardiogenic shock. On the cover a graphic fantasy by the illustrator Nico
- August 1970: Oboesity
- October 1970: Chronic evolutionary hepatopilias. On the cover histological picture of a full-blown cirrhosis
- December 1970: Radiodiagnostic contrast media. On the cover X-ray apparatus
ARM 2
- March 1967 (first issue published): Beauty. On the cover, the image of a modern woman seen by a modern photographer
- June 1967: The Woman. On the cover mother and child, photo by Franco Scheichenbaurer
- October 1967: Love. On the cover photo by Ketto Cattaneo
- December 1967: Hair and hats. On the cover photo by Franco Scheichenbaurer
- March 1968: Marriage, virginity and love. On the cover photo by Alfa Castaldi
- May 1968: Marriage and divorce. On the cover photo Da Re
- September 1968: Polygamy. On the cover photo Cozzi
- October 1968: Monogamy. On the cover photo Cera
- February 1969: Marriage. Cover 'The Taming of the Shrew', photo Robert Penn
- May 1969: Women and work. On the cover photo De Biasi
- April 1970: Fashion. Cover model by Pierre Cardin, Jacob Shlaepfer fabric, St. Gallen
- August 1970: Woman and revolution. On the cover, stars and fashion, a costume for the Pisces woman
- October 1970: The woman in the revolution
- December 1970: Women in the 19th century and the suffragettes. On the cover the poster of a 19th century show
ARM 3
- June 1967: on the cover The "madman" of Broadway, photo by Franco Scheichenbaurer
- October 1967: Il Pagliaccio on the cover, photo by Sandro Da Re
- December 1967: on the cover Major drum of Pakistani artillery, photo by Produzioni Editoriali d'Ami
- March 1968: photo by Walter Ori on the cover
- September 1968: photo by Alfa Castaldi on the cover
- February 1969: Peskin photo on the cover
- May 1969: love and passion in a Mauzari manifesto
- September 1968: on the cover Joan of Arc, from a painting by Abert Lynch (1897)
- April 1970