BranD magazine n.54
BranD is a trade magazine for those who deal with brand design for those who want to stay updated on what is happening in this world, engaged in the incessant search for its renewal. Bimonthly, it is published in Hong Kong by Sendpoints Publishing Co. Ltd.
Its pages talk in depth about design and typography through the analysis of dozens and dozens of brand design projects from all over the globe. BrandD defines a new way of looking at communication design by presenting, researching and displaying excellent works including visual art, advertising, products, graphics, interiors, architecture, etc. Each issue also includes articles and industry insights.
The Community section brings together designers, artists, art directors, marketing specialists and business strategists for to reflect on design of communication for businesses.
Number of pages: 200
Dimensions: 29,5 x 22,5 cm
ISSUE 54 - Come and Wrestle: Designer vs. Hanzi
The type design process is just like a wrestling match, where the type designer can learn a lot.
This issue introduces Hanzi's design rules and methodology and is divided into five chapters:
1) The clash between traditional and modern characters;
2) Maximum weight: flexible combinations;
3) Freestyle competition;
4) Win for Technical Superiority;
5) Dazzling arena.