Dust is the magazine born in 2010 to tell the younger generation. His intent is to tell young people without the labels imposed by society and the reading patterns to which we are used to the media on generational phenomena.

It is a project that is not taken for granted and irreverent, because it speaks of borders that no longer exist, of the barriers of the old generations and their preconceptions that are now overcome by the reality of the facts. Dust is the dust that envelops the inability of those who came before to collect and understand the inner thrusts of new human beings. The territory on which the magazine moves is "the crisis", this mysterious entity that engulfs those who have been approaching adulthood for several years now, but which for young people is the best and most loaded place with new ideas, paradigms and forms .

The main themes that Dust addresses are visual culture, fashion and art. The magazine is a laboratory of young ideas in these disciplines from whose dust of the past completely new and difficult to label forms are born.
It is not a magazine that talks about new trends, but about "authenticity", an emerging mantra that decades of retouched photos and glossy magazines had erased from memory. 

ISSUE 20 - FUNDAMENTALLY HUMAN LIFE BEYOND THE ALGORITM

Lost in a digital age in which everything seems intimate to us, but nothing really is, we should consider what kind of experience we are having of ourselves. How much of our life do we process through algorithms? How much of our journey of self-discovery and self-awareness is happening through screens? If we don't have the ability to know each other, the machines will do it better than us until they control us. We can solve this problem only by learning to master self-awareness and to promote the awareness that we, as human beings, have a magnetic field that defines our reality and shapes our choices. A feature that no machine can emulate. We are fundamentally energy and all our actions and expressions define it constituting our unique and exclusive signature in the quantum field. However, not taking responsibility for our energy field means that destiny makes decisions for us, but since destiny does not exist in the digital age, being in control will always depend on the algorithm. What we hope for is a counterculture capable of developing a narrative based on the unique characteristics of the human experience in the face of a society powered by machines. The creative industries of art and fashion need to rethink their premises in the light of a more humanistic perspective, if they do not want to succumb to an increasingly automated environment that dictates desires, trends and communication.