i-D WINK AND SMILE! The first forty years
Forty years after the release of the first issue, one of the most important fashion magazines in the world celebrates itself with a book that tells its story.
i-D WINK AND SMILE! is a guide to the history of i-D magazine, from the hand-tapped zine punk to the magazine we know today, through the pages that have defined, and still define, style.
This masterful tome brilliantly chronicles the publication, decade after decade, and reminds readers of what made i-D a driving force in print, with 11 international editions.
i-D began as a fanzine dedicated to London's punk-era street style in 1980 and quickly gained a position at the forefront of fashion and style, fulfilling the premise of "originate and not imitate". This anniversary volume is the latest tribute to the irreverent and forward-thinking magazine that has revolutionized not only the world of fashion publishing, but fashion itself.
Over the 40 years since its launch, i-D has gone from being a hand-stapled magazine to one of the world's leading international style titles with two million Instagram followers.
Founded by Terry Jones in 1980, i-D began as a style chronicle, a fashion bible, and over the years has maintained that ethic, becoming a breeding ground for generations of fashion talent, from David Sims to Juergen Teller, Edward Enninful to Wolfgang Tillmans, Tyler Mitchell to Harley Weir.
This celebratory volume commemorates i-D's 40th anniversary through the prism of different cultural eras, with each chapter focusing on a decade of the magazine's history and featuring a mix of original spreads re-photographed by the magazine, reprinted texts, archival images, covers and new essays that explore both the history of i-D and the broader cultural contexts of the era in which it was created. It is a magazine that gave their first covers to Greta Thunberg, Madonna, Naomi Campbell and Sonic the Hedgehog; who invented the emoticon and who, in 40 years and 500 cover winks, has launched a decisive message: that fashion should be inclusive, fun, diverse and, always, original.