Orlando is an Italian magazine for beauty lovers, which has the particularity of being conceived with the editorial structure of a hotel.
Made by 4 professional women from the world of art, design and culture,
Antonella Pescetto, Flavia Scarano, Gemma Pizza and Francesca Ametrano, is divided into a sort of "chapters" as if they were the floors of an elegant hotel.
On the ground floor we find food and beverage and gardening, on the first floor a library and exhibition hall where you can entertain yourself in readings on contemporary artists, and so on. Guiding the reader throughout the magazine is Mr. O, the lobby boy who accompanies the reader along this particular editorial sequence.
The mantra of the whole magazine is refinement and attention to detail, well printed on a heavy paper that gives structure and prestige to its contents.
If Orlando's first issue was inspired by Ariosto's Orlando Fuorioso, this second edition is dedicated to eternal youth, Virginia Woolf's Orlando. It is an adventure that bravely spans the centuries and is aimed at the search for the self, with a transition from the male to the female gender, because fullness comes from having lived several lives in both sexes and heroism, Woolf teaches, is in accepting a third gender, created by the union of masculine and feminine.
Among these pages there are interviews with fascinating artists and creatives: Patricia Urquiola, Nadia Kaabi Linke, Louise Fili, Francesco Meli, Satoshi Kawamoto, Richard Saja.