Perfect magazine is the new magazine of the famous stylist Katie Grant, who after two very important editorial adventures with projects such as POP and Love, he founded Perfect Agency, an agency that relies on a multi-channel approach of which the magazine is one of the pivots together with social networks.
Perfect is not a simple fashion magazine, indeed it is not a simple magazine.
As Katie Grant points out in the editorial: "What we strove to do with Perfect was to take the magazine format and elevate it from a disposable paper product to a desirable object, satisfying all senses, through sound and touch, word and image. We didn't want to make it perfect in the modern sense of the term, but we made it as completely as possible "
One of the most interesting aspects, in fact, is that the contents of the magazine encroach on other channels ranging from the web to the attached felxy disc.
Gucci collaborated with Perfect Magazine producing Notes from the Underground, a flexy disc produced with contributions from some representative musicians of the independent, experimental and avant-pop fringe, selected by the musical director of Gucci, Steve Mackey, and by Alessandro Michele who also illustrated the record.
There are 11 fexy discs produced by Gucci.
Number of pages: 500+
Dimensions: 31x31 cm
ISSUE ONE - JOY
After the launch issue, the editorial staff of Perfect managed to offer us an even more substantial volume than the previous one with very high level collaborators coming from all over the world. Number one is a tribute to fashion and, in particular, to the sense of joy that improves life and that great fashion can inspire (maybe that's the meaning and purpose of fashion?).
The most incredible thing about this issue is that they have been realized 422 different covers, one for each non-advertising page present in the volume, with different editions, distributed unevenly all over the world (so if you are in Australia you will find different covers than those you will find in Europe).
In this issue we find: Davey Adesida in New York, Zhong Lin in Taipei, Paul Kooiker in Amsterdam, Maurizio Cattelan and Pierpaolo Ferrari in Rome, Derrick O Boateng in Accra, Leslie Zhang and Wang Liang in Shanghai, Rafael Pavarotti, Mark Kean and Bella Blu in London, Jang Dukhwa in Seoul, Alasdair McLellan and Phil Knott in Los Angeles, Elizaveta Porodina in Munich, Egor Fedosov in Moscow, Jahmad Balugo in Honolulu, Steve Mackey in Venice, Campbell Addy on a personal photo tour of Ghana and the model Mariacarla Boscono, who presents her personal service in the wild lands of the Calanchi di Atri in Italy.
The Perfect team has also created bespoke content for fashion brands such as Saint Laurent, Louis Vuitton, Valentino, AMI Paris, Burberry, Chanel, Michael Kors, Lacoste and Boucheron, as well as special projects for Instagram in Paris and New York.
Additionally there are interviews with a wide range of designers, including Area Beckett Fogg and Piotrek Panszczyk, Olivier Rousteing, Bianca Saunders, Richard Quinn, Jean Paul Gaultier, Michaela Stark, Claire Choisne, Christopher John Rogers, Tom Ford, Anthony Vaccarello, Pierpaolo Piccioli and the artistic director of Schiaparelli Daniel Roseberry, as well as a roundup of the most innovative designers and fashion brands emerging from the creative centers of Accra, Moscow and Shanghai.
And yet, well-known public figures appear in the issue including musician Eliot Sumner, influencer Bretman Rock, models Gigi Hadid, Kristen McMenamy, Lila Moss and Abbey Lee Kershaw and Paris Hilton.