Virtus Magazine is the first fashion magazine independent entirely published by the Accademia del Lusso.
From this forge of talents based in Via Montenapoleone in Milan, the creative scaffolding of many fashion shows and innovations in the field of fashion are built.
A private institute that forges talents in the world of luxury, Accademia del Lusso has launched an editorial product that gives prestige to the projects it helps to create. The publication is written in Italian (with juxtaposed works in Latin) and collects a very curated selection of garments made by stylists and creatives who orbit in this environment. It was born as a Fashion Educational that accompanies images and presentations of emerging stylist projects with articles and comprehensive reflections on the world of fashion today and its developments.
"We believe in the fluidity of the seasons and the hybridization of genres", write the editors when presenting the magazine. And the publication looks exactly like this: a step forward, a help to understand not so much the trends of the next season, but how fashion rethinks itself in the next 10 years.
A noteworthy element: being a Fashion Educational belonging to the Accademia del Lusso, there are no advertisements of any kind, and for a publication on fashion it is really a great breath of fresh air.
Number of pages: 416
Language: Italian and English
The fourth issue of Virtus magazine is dedicated to a subject as fascinating as it is apparently far from the world of fashion: superstition.
This number is a real immersion in the world of popular beliefs, made up of ancient cults and gestures that acquire unexpected meanings. A visual story that combines tradition and current events, where drawing a line between the occult and the cult becomes impossible.
The superstition is a vast and contradictory world that reminds us of our fragility and fear and this number of Virtus has managed to grasp the pop and contemporary side, while moving between nostalgia and tradition.