70 percent is a new independent Italian magazine born from an idea of the art directors Cecilia Bianchini and Giovanni Cavalleri.
From the mini format, which marries well the topic it deals with, 70 percent is the first entomological literature magazine in augmented reality.
But why a magazine dedicated to the world of insects?
It is said that for every person on the planet there are 200 million insects and that these make up 70% of the animal species. These teeming creatures are the litmus papers of our life on earth. Ours are inscribed in their existence habits and beliefs. So an ant soup can take us to Brazil, with the Dung Beetle we can talk about self-creationism and Ancient Egypt, returning then to modern times in which bees are witnesses of global warming.
On the first issue, dedicated to Lucanus Cervus, commonly called Cervo Volante, wrote Gerardo Masuccio, Francesca Scotti and Michele Zilioli.
One of the peculiarities of the magazine is that, thanks to augmented reality, the symbol of the kite, which nestles between the pages of the magazine, comes to life when framed with a smartphone.
Edition 500 copies