BranD is a trade magazine for those who deal with brand design and want to stay updated on what is happening in this world engaged in the incessant search for its renewal. Bimonthly, it is published in Hong Kong by Sendpoints Publishing Co. Ltd.
Among its pages we talk in depth about design and typography through the analysis of dozens and dozens of brand design projects from all over the globe.
Number of pages: 200
Dimensions: 29.5 x 22.5 cm
ISSUE 53 - Limited Color Combinations, Unlimited Expression
A Piece of White Paper
John Ruskin, a well-known British writer and art critic, writes in his book Modern Painters "color is the most sacred element of all visible things". Every morning when we wake up, we can see how the sun lights up the world and how colors enter our life. There is the blue sky, the green tree, the flowers, the neon lights on the busy streets, the various goods on the supermarket shelves and so on. We are placed in this wonderful and colorful world and we are grateful for this gift in our eyes.
This is why it is really important for designers to know how to choose the right colors. For example, pink is a comforting color, yellow gives energy and blue is used in projects for hospitals and technology companies, but it has more extensive symbolic meanings. Just like black and white shouldn't be used just because they are timeless classics.
"Some like to use the term "a blank piece of paper" as an analogy of purity, and white paper is also the basic tool for creating and combining colors. My sincere hope is that the designers manage to master different color combinations and in the meantime keep a pure and simple heart.And".