BRAND is a trade magazine for those who deal with brand design and want to stay updated on what is happening in this world engaged in the relentless search for its renewal. Bimonthly, it is published in Hong Kong by Sendpoints Publishing Co. Ltd.
Among its pages we speak in depth of design and typography through the analysis of dozens and dozens of brand design projects from all over the globe.
ISSUE # 48
This Brand number 48 excites and particularly interests us at Frab's because it speaks precisely of what we do every day: quality publishing. Inside you will find the most accurate and detailed instructions for a designer who wants to approach the creation of a zine or a magazine or other tools printed on paper: types of paper, printing, ink, layout and design of a magazine, the legendary quatrains and a lot of other details that make up a complete kit for introducing independent publishing. Here's how its editors describe this issue of BranD:
"Considering paper and inks as fundamental means of creation, designers and artists are experimenting with different printing techniques in order to elevate printing to a more unique and innovative level, endow it with a more thoughtful quality and generate in-depth dialogues with people. BranD Issue 48 is a compendium on quality printing, to teach how to bring the joy and beauty of paper to readers and in the meantime be free to express and create. Some noteworthy content:
- On the cover there is a color wheel in the gray spectrum. The player can play to find his favorite match.
- Meticulous description of seven printing techniques: CMYK, Spot Color, Special Effect Inks, Foil Stamping, Embossing & Debossing, Cutting & Engraving, Handmade Printing.
- Presentation of various types of printing paper with their characteristics.
- In each magazine there are stickers to personalize your creations.