Command + i is a magazine entirely dedicated to color theory, first published in 2020. This independent magazine could literally be an Instagram filter on paper.
Alex Longson and Cameron Prentice are two design enthusiasts who come from studies in the field of Geography and Geology. They made Command + i with the clear reference to Adobe's function of capturing a color and identifying it. In this magazine they put on paper the patterns that nature offers, giving unique color combinations.
The two creators for each issue make a journey and in the magazine they portray the places that most enchant them with breathtaking photographs. In these photos they then identify the colors that make up nature by describing them meticulously and creating numerous color combinations of natural inspiration for those who need to find new chromatic paths.
In its second edition, the editors of Command + i continue the journey started with the first and take us to the discovery of Scotland, which with its lush nature and powerful green under the gray sky, offers retro, warm and very autumnal tones.
Inside there are 24 color palettes, printed by the English typography Taylor Brothers on a paper that subtly enhances every drop of color.