The Tonic Mag is a fledgling English magazine that investigates the history, customs and pleasures of alcohol. With content of great depth it is an extremely interesting product because it tells about society, history and cultures through alcohol, becoming an object of great interest even for the less passionate about drinks, gin and rum.
As for a good cocktail, each issue combines longforms and small interventions from all over the world that recount experiences of places and people who have made good alcohol a reason for living.
The enthusiasts who brought this first independent publication to life are specialist industry experts who usually write about alcoholic beverages for The Times, The Atlantic, Vanity Fair And The Guardian.
The Tonic wants to inspire and intrigue the reader towards physical venues and new products to be discovered around the world. The magazine is well edited from an editorial point of view and printed on a soft-touch cover.
From Japanese corner shops to wine shop windows in Florence, ancient Colombia, modern Canada to bars in Barcelona, this issue of Tonic also takes us to the discovery of the best clubs and the best drinks in the world.
Henry Jeffreys talks to Barcelona bartenders and Rob Goss introduces us to his favorite Japanese drink.
Sarah Warwick visits a New York bar that doesn't sell alcohol.
Rashmi Narayan discovers that a whiskey is produced in his hometown of Bangalore.
Sorrel Moseley-Williams meets an Argentine winemaker who brews beer with his friends. Tim Bird takes us to a Finnish distillery. Kate Wickers goes in search of the perfect mojito. Shafik Meghji travels to Colombia to unearth an ancient beer based on ... well, we'll let you find out.