Valet is an independent Slovakian magazine on the classic lifestyle of men. It was born in 2020 to completely redefine the magazines dedicated to men that today are mostly glossy, flooded with advertising and without any real interest in what can be defined purely as the "classic" style.
The magazine rediscovers several classics of the men lifestyle, including luxury, fashion, elegance and way of acting in the world. From here it radiates to describe how this culture and attitude can pass the times in an elegant way that never sets.
The paper format of the magazine is particularly accurate, with different types of papers and finely printed. The publisher, in fact, is the same as that of Standart, a coffee magazine dedicated to professionals and lovers of this drink.
In the first issue we find numerous stories of men who make a lifestyle of being "classic". The first part of the magazine is mainly dedicated to objects, accessories and men's fashion: ties, jackets, velvet, canes, umbrellas, leather gloves and the secrets of many garments that distinguish this style. In particular we find a guide on corduroy by Bernhard Roetzel, a hymn to men's clothing for rain by Andrew Yamato, an interview with Sean Crowley of Crowley Vintage in New York, some frames from the film
Une si jolie petite plage (1949).
In the second part of the magazine the classical man enters society, philosophy, art and literature. Inside we find an essay on man in Jane Austen's novels, a literary analysis of an overcoat described in Philip Larkin's poem, a philosophical essay on well-dressed when it rains, a humorous essay on what it means not to worry about choosing clothes and other original stories all inspired by men's clothing.
Dimensions: 14x20.5 cm