Virtus Magazine is the first fashion magazine
independent entirely published by the Accademia del Lusso.
From this forge of talents based in Via Montenapoleone in Milan, the creative scaffolding of many fashion shows and innovations in the field of fashion are built.
A private institute that forges talents in the world of luxury, Accademia del Lusso has launched an editorial product that gives prestige to the projects it helps to bring about. The publication is written in Italian (with juxtaposed works in Latin) and collects a very curated selection of garments made by designers and creatives who orbit in this environment. It was born as a Fashion Educational that accompanies images and presentations of emerging stylist projects with articles and comprehensive reflections on the world of fashion today and its developments.
"We believe in the fluidity of the seasons and in the hybridization of genres", write the editors when presenting the magazine. And the publication looks exactly like this: a step forward, a help to understand not so much the trends of the next season, but how fashion rethinks itself in the next 10 years.
A noteworthy element: being a Fashion Educational of the Accademia del Lusso, there are no advertisements of any kind, and for a publication on fashion it is really a great breath of fresh air.
ISSUE 1 - OSMOSIS
This year's vision of Accadema del Lusso, which also gives substance to this first release, is centered on the meaning of "osmosis". The collective of teachers and creatives who created Virtus puts on paper projects, ideas, hopes, interpretations of reality that permeate the seasons of fashion, alter the known balances by creating new ones and generating new dimensions.
In addition to the presentation of projects, this issue talks about fashion that returns to take a bath of reality, of sustainability, of trying to be original, beauty guru, of uniqueness, of #bodypositivity and much more.
The magazine is sold in combination with the Accademia del Lusso shopper