Wallet is a fashion discussion magazine founded by the youngest chif editor in the world, Elise By Olsen.
Its goal is to do publishing in this field through written words and not through images. With a particular resealable portfolio format, it is an editorial project published 3 times a year on a thematic basis: each issue is entirely dedicated to a single aspect of the fashion system: be it power, publishing, education, space, retail, casting, advertising, technology.
Inside we find conversations with leading exponents of this world who tell us about it from inside. Each issue features an introductory editorial, three long-form conversations with leading industry representatives, alternative visual conversations to what we are used to seeing in the fashion world, and concluding reasoning.
One of the peculiarities of Wallet is that all the ads can be detached without tearing the magazine, which is not easy for advertisers to digest, which highlights its high value.
ISSUE 7 - Masters of Marketing
A conversation on the field of fashion promotion. With Gia Kuan, Patrick Scallon and Pierre Rougier, Issey Miyake, D'Heygere, Chalayan, Standard Clothing, Eckhaus Latta, Syna Chen, Random Identities, Comme des Garçons, Y / Project, Giovanna Flores, Creatures of the Wind, Kostas Murkudis, Admir Batlak, Prada, SC103, Sportmax, Thebe Magugu and Vivienne Westwood.