Orlando is an Italian magazine for beauty lovers, which has the particularity of being conceived with the editorial structure of a hotel.
Made by 4 professional women from the world of art, design and culture, Antonella Pescetto, Flavia Scarano, Gemma Pizza and Francesca Ametrano, is divided into a sort of "chapters" as if they were the floors of an elegant hotel.
On the ground floor we find food and beverage and gardening, on the first floor a library and exhibition hall where you can entertain yourself in readings on contemporary artists, and so on. Guiding the reader throughout the magazine is Mr. O, the lobby boy who accompanies the reader along this particular editorial sequence.
The mantra of the whole magazine is refinement and attention to detail, well printed on a heavy paper that gives structure and prestige to its contents.
The first issue is inspired by Orlando Furioso, which then also gives the magazine its name: in the editorial, the poem by Ariosto is retraced in a modern key. Inside we find the hyper-realist artist Miriam Escofet and the visionary surrealist Luigi Serafini. Then we find the delights of Melissa Forti and Stefano Fasce who accompany the reader on a sensory journey between musical notes and perfumes.
The result is a round, hermetic and idyllic project in the rooms of beauty that seeks itself and its inner purity.
A first experiment that tries to reinvent the multidisciplinary magazine in a key of its own.